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02.
Branding
The process of creating a unique identity for a company or product, encompassing its name, logo, messaging, and overall market perception. It aims to establish recognition and a positive emotional connection with the target audience.
03.
Product Design
Encompasses the entire process of creating a new product, from conceptualization and research to prototyping and final execution. It focuses on solving user problems and enhancing the overall user experience and functionality of a product.